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  • Writer's pictureSabra Genesis

Forty-tude Charity Ride

Pay It Forward, Do It "Ride".

Innovation and transformation can only happen when the society and the environment are taken care of. The 2020 pandemic has taught us that at least. We are supercharged in 2021 with the ethos of a triple bottomline at our core, prioritising people, planet and profit, guiding our positive changes socially and environmentally. On the eve of Good Friday, 2 April 2021, our founder Asaf rode 178 kilometres on a round-island route through the night in support of children with life-threatening illnesses and their families, all documented via live social media updates. The event called for support pledged in the form of donations towards Arc Children's Centre with min. S$0.10 to S$1 for every kilometre covered via Giving.Sg with 100% of all donations going directly to the organisation to benefit the initiatives and causes it champions.

We were blessed with great weather. The event collected $2,654 for the children of Arc Children's Centre and marked a major milestone for our founder in line with his 40th birthday.

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